Concept Cars

Lancia teases a new car that’s most likely a concept

Lancia has shared the first preview of what it calls the first vehicle previewing its new design philosophy. By the look of it, it is a design study and not a production car. We should learn more when it debuts on April 15, 2023.

The photo only shows a part of the rear end with circular taillights and a smooth, rounded bumper. There is the lettering ‘Lancia’ above the spoiler, which uses a new font. On the whole, the concept reminds us of the Pu+Ra sculpture the company had shown before (see video).

Lancia CEO Luca Napolitano said the upcoming car would serve as a manifest of sorts that would define the direction the company would take for the next ten years.

Editor: Andrew Raspopov